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Don’t believe the hype. Should you hop on the AI trend or not?



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3 minutes


Jessica Peetermans


Today, the buzz surrounding Artificial Intelligence (AI) is undeniable. Media headlines are mentioning AI success stories and industry conferences are fuelled with discussions on its transformative potential. Amidst the excitement, companies face a critical question: “Should we follow the hype and dive right in 'the AI trend', or should we tread cautiously?”. 

The story of John: the fear of missing out 

At the first management meeting following the summer holidays, the management team brimmed with inspiration. They collectively recognize the imperative need for innovation; to ensure the company's continued relevance in the future. The meeting is marked by a surge of enthusiasm, an array of buzzwords fills the room. Amidst the discussions, the topic of AI emerges — the train that the company simply can not afford to miss.

Post-meeting, one of the managers seeks out John, a dedicated project manager, and hands him the task to ‘explore the realm of AI’. The manager expresses the company's aspirations of launching an AI project in the coming year. He entrusts John with the responsibility of devising a comprehensive plan and budget.

ai trend dilemma

However, as John delves into this challenge, a sense of unease washes over him. While he possesses a cursory understanding of AI, his knowledge is limited to high-level concepts. He doesn’t know where to begin to tackle this assignment and finds himself asking: “But, should we follow the AI trend?”. 

The Hype

The problem with the AI trend - or any other hype

Embracing technology for the sake of technology, without a clear purpose or strategic intent, can lead to unfavorable outcomes. The blind pursuit of the latest tech trends, detached from genuine organizational needs, can result in wasted resources, frustration, and missed opportunities.

In comparison...

Consider the scenario of a company hastily implementing a sophisticated customer relationship management (CRM) system simply because competitors were doing so, without assessing whether their existing processes required such an upgrade. The result may be a convoluted system that disrupts workflow and leaves employees grappling with unnecessary complexities.

Similarly, jumping on the blockchain bandwagon for example without a genuine use case can incur substantial costs and complexities while offering little added value.

Assessing company needs

Before embarking on an AI journey, an organization must take a moment of introspection. It's essential to remember that not every component of a company is necessarily a good candidate for an AI project. What are the specific needs and challenges within your company that you want to address? If you find it challenging to pinpoint concrete problems or inefficiencies that artificial intelligence can help solve, it's crucial to pause and reevaluate your AI aspirations

While AI holds incredible potential, it is not a one-size-fits-all solution.

It is essential to approach it with a clear understanding of how it aligns with your business objectives, optimizes processes, and possibly enhances customer experiences. If you find yourself uncertain about the opportunities of AI or the specific challenges it can address within your organization, seeking advice and guidance from experts can be a valuable step in making an informed decision.

Targeted experiments

While it's essential to carefully consider AI implementation, it's equally important not to shy away from it either. Targeted experiments can serve as valuable learning opportunities, allowing companies to dip their toes into the waters.

By starting with small-scale, controlled initiatives, organizations can assess AI's feasibility, potential benefits, and alignment with their needs. These experiments not only provide hands-on experience. They also enable companies to gather data and insights, informing more substantial AI strategies in the future and go far beyond the (AI) trend.

So, should you hop on the AI trend or not?

When considering whether to start with AI, it's crucial to avoid adopting it merely for the sake of technology. Instead, focus on addressing specific organizational needs and challenges. While careful planning is essential, don't hesitate to experiment with AI in controlled ways. These experiments can provide valuable insights, helping your organization evolve and innovate effectively. Balancing strategic thinking with a willingness to explore AI's potential can pave the way for growth and success.

And what we said about that expert guidance, that could be us... Reach out or at least stay tuned for our upcoming insights on the business value of AI.

about the author

Jessica Peetermans

Jessica Peetermans is Functional Analyst and mentor at The Value Hub. Her strengths lie in a frontend oriented analysis approach, where she focuses on UX, wireframing and the psychology behind. In her role as a Functional Analyst, she’s responsible for building connections with the business teams and optimizing the dynamics in those teams. She has a soft spot for innovation, change and growth. Helping others grow and making people feel good at work is what drives her as a mentor.

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