Unlocking the chain. The kickstart of a full blown transformation program, for Luminus.
4 minutes
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In today's competitive landscape, there’s no way ignoring that today a digital-first, innovation mindset is a ‘key to success’. In all industries, in all organizations. Luminus already had a solid digital strategy. However, their ‘next step’ was to boost that mindset throughout the entire company. And to realize this culture change, they found a guide in The Value Hub. Such an ambitious change calls for a big bang kickoff to create real impact. Together, Luminus and The Value Hub stepped up the digital game in the organization.
Everyone knows Luminus - one of the leading energy suppliers in Belgium. Their real differentiator? It's in their end-to-end focus on sustainable solutions with customer experience as a key priority. This is a real way of life, and everything but an ‘empty’ vision. This shows in the fact that Luminus has invested in becoming the nr. 1 in onshore wind energy. And could you imagine an energy company giving their customers insights in and tips to actually lower their energy consumption? We neither, until we met Luminus.
What makes us unique in our industry is the fact that we want to help our customers to consume less energy. That may sound like a paradox, but we believe in innovation for all.
Stijn Vanderlooy, Luminus
Unlocking the chain, literally.
- The challenge? A seamless transformation, on the digital and the data side of the business.
- The key requirements? Effortless, instantaneous, personal and relevant.
- The solution? A transformation program, in co-creation with a trusted partner, The Value Hub.
The name of the program, ‘Unlocking the chain’ wasn’t chosen by chance. The departments within an organization are all links of the same chain, and as they depend on each other, they have to work together to achieve that digital mindset. That’s why we involved all stakeholders (read: leading roles) from the start. And that’s why Luminus was looking for a partner to kickstart this program.
“I met several team members of The Value Hub during Business Club AI (where Stijn met Jens and Stefano, both involved in this collaboration). It was clear that - in contrast with other organizations that offer transformation programs - The Value Hub was a match for us, as they stand for a co-creative approach and focus on integrating business goals in their initiatives. The fact that we share quite some company values felt like the cherry on top.”
For us to stand out, we believe that our transformation program must be unique too. The Value Hub understood that and translated our needs into a tailored approach.
Stijn Vanderlooy, Luminus
Trust the process
Take a step back first. That’s the way of working at The Value Hub, and that’s how we started this collaboration too. We got to know each other’s companies and objectives, asked a lot of critical questions and worked together intensively to get to the real deal: The Emerging Technologies Workshop as the kick-off of the transformation program.
This workshop was attended by nearly 100 participants from all over the organization. The first part of the workshop consisted of an inspirational keynote uncovering the business potential of AI. Next, we put together multidisciplinary teams and presented them with the challenge to elaborate a relevant, fictional use case by using innovative technologies such as AI assistants, image recognition and generation, augmented reality etc.
One size does not fit all, on the contrary. Every organization that is planning a transformation has unique needs. Therefore we elaborated a personalized workshop format to help Luminus achieve the impact they aimed for.
Stefano Moi, The Value Hub
Next level impact
The result? People have been reinventing themselves since and the enthusiasm grows every day. New ideas pop up, way further than within the retail department, new technologies are embraced and the innovation approach is everywhere, literally.
A wonderful example is the personalization of our emails on solar energy. We’re able to make it way more personal now, thanks to technologies similar to ChatGPT. On top of that, our departments - or the links of our chain - are working together as never before and people are spontaneously collaborating across departments, which is a big step forward in terms
of embedding sustainable change.
In that new, shared digital mindset, The Value Hub - and its people - were the driver and a real role model for our teams.
Stijn Vanderlooy, Luminus
“The impact? We might have underestimated that part,” Stijn admits. “Our goal was to create awareness and to inspire our people, but the real impact exceeded all of our expectations. Even today, 6 months later, the Emerging Technologies Workshop is ‘the talk of the town’. This is something which we didn’t expect at first. Team members that missed the workshop are asking to follow one. That’s why we will be organizing new sessions - on a smaller scale - for specific subteams. Our partner in crime? The Value Hub.”
The best is yet to come
“Initially, Unlocking the chain was a 3-year transformation program. But as we witnessed the impact of our first efforts, our ambitions could only grow”, Stijn explains. “The program is up and running, and the goals are ambitious. At Luminus, we have set the ambition to offer at least one learning experience to over 500 colleagues. In collaboration with The Value Hub, of course.
The partnership with The Value Hub is like the transformation program itself: up here for the long run. “I can only recommend any company looking into sustainable transformation to have a chat with The Value Hub."
Customized future-proof solutions
The Value Hub is your partner that lets your organization become a digital innovator. We help organizations embrace a digital mindset and provide expert guidance and support in change management, talent development and facilitate digital culture changes. Curious to find out which added value we can offer for your organisation? Get in touch to kickstart your digital transformation!
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At the start or already up and running? The co-creation starts wherever you like.
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